Save 30% of Month Marketing Budget with Customer Journey Insights
Marketing is a key driver of company growth. The right mix of activities, tools and people can result in measurable increases in leads, conversion rates, and ROI. With limited marketing budget, it’s not easy to find ways to optimize your efforts. In this blog post, we will focus on some actionable tips that will help you squeeze the most out of your marketing dollar by using customer journey insights. Read on to discover how marketers can use customer journey mapping to uncover hidden opportunities for cost-effective and measurable growth with marketing investments of any size.
What is Customer Journey Mapping?
Customer journey mapping is a strategic marketing planning process where you map out the customer journey from first awareness to purchase. It helps marketers to identify customer pain points in each stage of the buying process and then create strategies for overcoming those pain points. It’s an effective way to understand how your brand is being discovered and utilized, as well as where there are opportunities for optimization. CJM typically has four steps: Customer Research, Customer Journey Mapping, Customer Feedback and Customer Analysis. Each of these steps aims to give marketers a clear picture of the current state of their customers’ experience with the brand, what works well, and what can be improved.
WHY is Customer Journey Mapping important for Marketing?
As marketers, we are responsible for driving brand awareness, engagement, and sales. It is crucial for us to understand how people discover and engage with our brand. Customer journey mapping allows us to see where customers struggle in the buying process and helps us identify strategies to overcome those challenges. The goal is to find out where are your customers struggling in the buying process and what kind of help they need at each stage. For example, some customers might be confused about the price of your service and others might need help with the payment method. By mapping the journey and identifying these pain points, you can create a plan to save money by focusing on the most important touch points.
KEY TAKEAWAYS: How to save 30% of marketing budget by using CJM
Having a clear view of your customers’ journey will help you understand where to focus your efforts and where to save money. Here are some actionable tips that will help you save 30% of your marketing budget by using CJM driven engine at Insightarc.com - Define your target customer - First, you need to define your target customer for whom you will be creating and marketing your product or service. You can use personas, buyer personas, and/or market segmentation to create a detailed profile of your ideal customer. - Identify their challenges - Next, you need to understand your customers’ challenges. Questions you should ask are: Where are they struggling in the buying process? What are their pain points? What is stopping them from buying your product/service? - Map the journey - After you understand your customers’ challenges, the next step is to map out the journey they go through to buy your product or service. You can do this by creating a customer journey map, where you visualize the entire process from beginning to end.
Identify the most important touch points to focus on To Save Money
Customer journey mapping can also help you identify which touch points are the most important and/or costly to focus on. A typical marketing budget might include advertising, PR, content marketing, social media, etc. Since you need to focus your efforts on the most important points, you’ll want to first use customer journey mapping to understand which touch points your customers go through before engaging with your brand. For example, if one of your customers is struggling with pricing, you can create content that explains the pricing of your product/service in a useful way. On the other hand, if a customer is struggling with the payment method and payment options, then you can focus on providing alternative payment methods.
Identify the most common pain points to save money in the long-term.
Looking at your customer journey map, you can also identify the most common pain points and areas where you can save money in the long-term. If there are some pain points related to technology, for example, you can do a test and see if there are cheaper alternatives for the technology you are currently using. For example, if you’re using a paid tool for social listening and engagement, you can try out a free tool and see if it can do the same job. If it can and the tool is free, you can use it instead of the paid tool and save money.
Measure and find out how many visitors are struggling at each stage.
As you’re mapping the journey and identifying the most important touch points, you need to measure how many visitors are struggling at each stage. You can do this by creating a hypothesis and then setting up Google Analytics Goals and/or Google Analytics Experiments. Once you start collecting data, you can see how many visitors are struggling at each stage and where you can use the most help. For example, you can set up Google Analytics goals for each point in the journey, and then check the data to see how many people are encountering problems at each stage. If there are a lot of people struggling, you’ll know that there are areas where you can provide help and assistance.
Try Behavioral data and Customer Journey Insights to focus your marketing efforts and reduce wasting by an average 20-30%
Marketers have to deal with limited marketing budget. And it is not easy to find ways to optimize your efforts. Customer journey mapping is a strategic marketing planning process that helps marketers to visualize the paths that people go through before purchasing a product/service. Customer journey mapping allows marketers to map out the journey that customers go through before purchasing a product or service. And it also helps them identify where customers struggle in the buying process and helps them create strategies to overcome those challenges. Having a clear view of your customers’ journey will help you understand where to focus your efforts and where to save money. Follow these 13 tips and you will be able to create a customer journey map that will help you visualize your customers’ journeys and discover opportunities to optimize your marketing efforts