Activate niche and local creators.
Skip the manual research.

Tell Lobby what you need. It finds, verifies and activates the right creators on TikTok.

Start free — 30 creators
The Living Cloud Studio — a client at her desk with five Lobby agents running creator research behind her

Exports to the tools you already use

Gmail Instantly Airtable CSV / Excel PDF dossier MCP

One brief.
Five agents working.

Lobby is a browser-based research team for brands and agencies. Give it a brief, a URL or a goal. It returns a validated shortlist with background checks, contacts and draft pitches.

Explore 700 real activation strategies

Too niche for your creator vendor?
Lobby finds them live

Archived profiles only tag generic categories. Lobby discovers creators by what they film and publish right now.

Explore 8 absurdly specific
real-world briefs.

Watch Lobby turn niche requirements into live video proof, verified contacts, and 30-word pitches.

Campaign brief & context

Example run

Example topic set

Random posters, repost accounts and off-topic profiles are filtered before a contact is extracted.

Verified creator & outreach

✓ All checks passed

Followers

Engagement

Location

Email · extracted from bio link

Ready

Matched video

30-word pitch

Awaiting your approval Approve & send
Run your own brief — start free

Illustrative example. Names, handles and metrics are anonymized.

From brief to approved
shortlist. One run.

Five specialist agents run six checks. Every result keeps its evidence.

01

Read the brief

Drop in a URL, a deck or one sentence. Lobby turns it into a search plan.

02

Check the topics

Every topic is tested against what creators are actually posting on TikTok today.

03

Sort the creators

Repost accounts, company pages and random posters are filtered out before you see them.

04

Verify the fit

We confirm location, recent posts, reputation and past brand work — then put the best fit first.

05

Find the contact

A direct email, social handle or phone number, pulled from the creator’s own profile.

06

Write the pitch

Lobby writes a personal message from the creator’s latest video. You approve before it sends.

You’re always in control.

Runs in your browser, next to TikTok. You sign in yourself; we never ask for your password.

Nothing sends without your click.

Every shortlist and every pitch waits for your approval.

Every rejection is logged.

You see the reason behind every filtered creator.

Database vendors sell lists.
Lobby finds, vets, pitches.

Vendors leave niche, location, background and contact extraction to you. Lobby does it in one run; you approve and send.

Manual, fragmented

The Database Way

Buy a list. Then do the work the list was supposed to do.

  • A generic index, not your niche

    Built for breadth and refreshed on a crawl — it can’t tell you who is filming your brief this week.

  • Broad keywords, blind fit

    Filter by category tags, then judge relevance yourself, profile by profile.

  • Location and background are claims

    A city field and a self-written bio don’t prove where someone films or what they’ve delivered.

  • Verification and contact hunting are your job

    Scroll recent posts, chase emails through bios and link-in-bio pages, then hope the address still works.

  • Then the spreadsheet starts

    Send generic templates, track replies by hand, and do the research you already paid for.

The cost

45+ hrs

wasted per campaign

~2%

reply rate

$15k

annual lock-in

Live, verified

The Lobby Way

Give one brief. Approve the shortlist. Send.

  • Your brief goes in

    Paste the deck, URL or campaign target; Lobby reads the offer, audience and angle.

  • Live TikTok search, not tags

    It turns the brief into current topics and finds creators publishing in them now.

  • Recent posts, location, reputation

    See what they film, where they film it, and how their audience responds — with a location triple check.

  • A shortlist, not a search results page

    Inactive, off-topic and unreachable creators are filtered before you see them; every rejection is logged.

  • The pitch is 1:1 — then you Approve & Send

    30 words citing a specific video, and one click sends it.

The return

Minutes

to a verified shortlist

8–14×

higher response

$0

to start

Pay for creators, not another database.

One campaign? Use Wallet. Ongoing client work? Use Studio.

An activation is one verified creator with a direct contact and a ready-to-send pitch.

Lobby Wallet

For Brands & Episodic Drops

Balance never expires
$ 149 ($2.48 / activation)
60 creators × $2.48 = $149
Core Activation Capabilities
Live TikTok Search

Live context, no stale databases

10-Video Proof Match

Verifies creator relevance programmatically

Verified Direct Route

Direct Bio Email, WhatsApp or verified IG contact

30-Word Evidence Pitch

High-conversion customized outreach angle

Export & Permanent Ownership

CSV & instantly push, permanent CRM retention

Choose Wallet — $149

Zero recurring subscription · Bounced email? We replace it free — terms apply.

Lobby Studio

For Agencies & Continuous Teams

Client-ready proof packs
Monthly Annual Save $998
$ 499 / month ($2.27/act · 1-mo rollover)
Includes 220 Qualified Activations / month (1-mo rollover)
3 Client-ready proof packs
Roster Proof Deck

White-label PDF/link per client brief: verified creator roster, 2 video receipts, match score, and your logo.

Sourcing summary

2-3 page brief audit with Rejection Log («analyzed 140, accepted 28») defending your search.

Coverage Card

Heatmap of local & category coverage to show coverage gaps.

Continuous Agency Infrastructure
5 Client Workspaces & 3 Seats

Strict data isolation between client brands.

Credit rollover

Unused credits roll over 1 month. Overflows draw from Wallet or $2.10/ea.

Choose Studio — $499/mo

Includes 220 monthly activations · Need 400+?

Need custom team seats, white-label decks or agency rollout?

Frequently Asked Questions

The questions buyers ask before a first run.

Lobby is a TikTok creator sourcing tool for brands and agencies. Give it a brief, a URL or a business goal, and it finds niche creators, checks their recent videos, and returns a verified creator with a direct contact and a ready-to-send 1:1 pitch. It is built for teams running campaigns, agency client work, or local activations across several markets.
You get 30 verified creators free at signup, with no credit card. After that, pricing is per activation: Wallet packs start at $79 for 25 activations — one verified creator with a direct contact and a ready-to-send pitch — and never expire. Studio is $499/mo for 220 activations, with unused credits rolling over for one month. Bounced email? We replace it free — terms apply.
You create an account, open the Lobby workspace and run your first brief. Lobby returns a verified shortlist with contacts and pitches; your first 30 creators are free. You only add a Wallet balance or start Studio when you need more.
Yes — Lobby is a browser app with a companion extension. You run it next to TikTok, and the extension checks live profiles during a search, so results reflect recent videos and current bio contacts instead of a static database.
No. You sign in to TikTok yourself in your own browser; Lobby never asks for your password. Keeping that normal session active lets Lobby see past the limited results TikTok shows logged-out visitors while it checks profiles for your search. Without it, you can still use Lobby, but discovery is much shallower.
No. Lobby drafts 30-word TikTok DMs and 1:1 Gmail pitches based on each creator's recent videos, and every draft waits for your review. Nothing sends until you approve it.
Yes. Approved creators export as a CSV with names, handles, verified contact details, recent video proof and merge fields, ready for Instantly, Smartlead or your CRM. Lobby also supports Gmail, Airtable and MCP for AI workflows. See the docs for the full export schema.

Start free. See the shortlist
before you pay.

30 verified creators free. No credit card. Nothing sends without your approval.

Start free — 30 creators