E-commerce -
Food & Beverage, Consumables

Retained 240 customers daily. On average 40 additional customers with AOV $170

Additional Revenue $160K monthly ROI 14X


A Fortune 500 beverage and e-commerce company running 23 wine brand websites. The company just relaunched its main e-commerce website. The relaunch included changes in their sales approach and product portfolio structure to tackle revenue growth.


The main problem was identifying the conversion blockers on the new site. The site has to show the revenue results quickly.

The lack of analytics and engineering resources makes it problematic to solve the issue within a reasonable budget and time.


Based on Google Analytics data, after the website launch, the conversion to sales was lower, customers researched the main page and there is a lack of clicks to Product Detail Pages (PDP).

We connected a JS code connector to the website. Our algorithms automatically used insights to address the issues discovered. At the start, the website had 5.000 daily sessions. The algorithms identified 32% of daily visitors as valuable but close to exit. About 1600 exits were predicted and intercepted daily.

Using behavior data and shopping session interest Insightarc intercepts about-to-exit shoppers with hyper-personalized offers connected to the website pop-up. Pop-ups were shown only to tend to exit shoppers, and not touch other visitors, so the company avoided negative customer experience.


The Click Through Rate (CTR) for hyper-personalized popups was 15% in the most negative scenario. The solution implemented helped retain 240 customers, with on average 40 of them converted daily.

Insightarc.com helped the e-commerce website address conversion blockers and retain customers leading to significant revenue growth on autopilot without expensive manual analysis and tech changes.


The value of retained visitors is $1.2 million monthly (retained, click through the offer, added the product to the shopping cart). The increase in daily revenue is about $6,000 which is about $160,000 monthly. (shoppers click through the offer before exiting and successfully purchasing). ROI 14X.